The concept is simple - merge three of the most-respected small town auto dealers from Green Bay's surrounding communities into a modern mega-dealership, situate the facility in a semi-rural area just north of Green Bay, incorporate on-site full service capability, and bring in the top auto technicians and sales professionals in the business to assist customers.

And pull it all off with a friendly, family approach, giving customers the best price on Chrysler, Dodge, and Jeep vehicles without the confrontation usually associated with the buying of cars, vans, and sport utility vehicles.

It's these basic ideas which owner Stu Winarski says will set Chrysler World - the new 50,000 square foot Chrysler, Dodge, and Jeep dealership located 12 minutes north of Green Bay off Highway 41 - apart from competition while offering customers a new experience in shopping for a vehicle. Winarski brings to the new dealership over 30 years of experience in the automobile industry and was past owner of S & L Motors.